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Edited Press Release
Instant Software Announces Partnership with FlipKey to Supply the Largest Number of Vacation Rental Properties Available Through TripAdvisor
Instant Software, the supplier of technology for the vacation rental industry announced that it is working together with FlipKey to build the largest collection of vacation rental properties available for travelers on TripAdvisor.com and FlipKey.com. TripAdvisor recently announced the addition of more than 70,000 vacation rental listings in almost 1,000 destinations powered by FlipKey.
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Through Instant Software’s web marketing distribution system – ISILink – Instant Software is able to  bridge vacation rental marketing information, rates and availability to prominent consumer travel sites, such as TripAdvisor and other travel sites and web portals. By consolidating, normalizing, and interpreting data from several vacation rental reservation systems ISILink is able to provide seamless real-time bookings between vacation rental managers, TripAdvisor.com and FlipKey.com.
Further bolstering the marketing potential of properties distributed through ISILink, Instant Software has incorporated technology for Instant Software clients to automatically collect guest reviews through an integrated system with FlipKey. In just a couple of months, more than 30,000 FlipKey reviews have been collected through Instant Software technology. Properties with reviews are seen by more visitors on TripAdvisor and FlipKey, and positive reviews and photos are known to improve conversion rates. “We’ve found that guest reviews have tremendous impact on the booking success of vacation homes and ultimately improve rankings on powerful sites like TripAdvisor,” explained Ted Miller, COO of Instant Software. “Instant Software continues to lead the industry with technology that provides property managers what they need to get competitive advantage in this difficult market.”
Tags: flipkey, Instant Software, partnership, tripadvisor