“The Industry Report” reports that VacationRoost acquired “certain assets” of Resort Destination Marketing (RDM) / Moguls (view Full Article).
The acquired assets include RDM/Moguls‘ “experienced sales agents, strategic supplier relationships, and strong geographically-targeted Web sites”.
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The asset sale seems to have been motivated by financial pressure since The Industry Report further mentions that RDM/Moguls was “underwater”, stopped accepting new reservations and approached VacationRoost as the economic slump worsened already in January.
VacationRoost CEO Julian Castelli told The Industry Report that their motive behind purchasing the assets was to avoid a disorganized failure of a large organization like RDM that could hurt the their industry.