VacationRental.org responds to HomeAway’s national marketing campaign, which was announced 2 weeks ago. The response comes in via a TV spot, which is still unusual for the emerging vacation rental industry due to the high production and distribution costs.
You can watch the ad here:
We welcome this step as it indicates that not only industry giant HomeAway has the marketing muscle to stem a professional TV ad production.
It would be interesting to see the increase in website traffic on vacationrental.org. Brian Sharples, CEO of HomeAway previously said that HomeAway got more than 1 million page views immediately after its ad was broadcast. Unique visitors to the site were 700 percent higher than usual levels.
VacationRental.org’s answer to HomeAway’s TV advert campaign
Saturday, February 13th, 2010Comment
VacationRental.org responds to HomeAway’s national marketing campaign, which was announced 2 weeks ago. The response comes in via a TV spot, which is still unusual for the emerging vacation rental industry due to the high production and distribution costs.
You can watch the ad here:
We welcome this step as it indicates that not only industry giant HomeAway has the marketing muscle to stem a professional TV ad production.
If want to read more about it have a look at VacationRental.org’s dedicated page for it.
It would be interesting to see the increase in website traffic on vacationrental.org. Brian Sharples, CEO of HomeAway previously said that HomeAway got more than 1 million page views immediately after its ad was broadcast. Unique visitors to the site were 700 percent higher than usual levels.
Tags: marketing, TV advert, vacationrental.org
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